concept driven creative direction.

Telling stories through photo, video, and design.

Black and white outline drawing of a person getting a tattoo on their arm at a tattoo parlor.

I help brands, artists and businesses tell their story.

Whether I’m leading a campaign, shaping a visual identity, or executing the work myself.

I can plug in at any stage.

From early concept development to hands-on production. I often combine roles to keep ideas sharp and coherent.

Branded promo video, social content & webdesign for London café and plant shop Ivy & the Wolf.

London | 2026

ivy & the wolf.

A national brand campaign that touches on identity, self-expression and personal style.

The Netherlands | 2024

you are kinki.

Magazine covershoot and editorial for TFB Magazine, diving into the life and work of sex positive hairdresser mila vanillaa.

Amsterdam/Atlanta | 2025

tfb magazine.

Logo of friendly.bastard STUDIO in white text on a black background.

concept driven.

Every project starts with intent.

director’s eye.

Combining all touchpoints across different media.

flexible execution.

I can step in at any stage in the project.

get in touch.

Got a campaign, collection, or idea that needs bold visuals? Let’s talk. I work with brands, artists, and magazines to create imagery that stands out and sticks.

Drop me a message and let’s make something worth remembering.