what I do.

Flavicon of friendly.bastard STUDIO in black text on a white background.

I work across concept, direction, and execution.

Shaping stories and ideas and translating them into clear, intentional visuals.

My work often includes photography, video, and design, but always starts from the same place: defining what something needs to communicate and how it should feel.

A performer on stage wearing a colorful top and a dramatic red tulle skirt, facing away from the audience in a dark venue with green lighting and large screens displaying abstract patterns, surrounded by seated guests.

I develop and shape the creative framework behind a project, from early ideas to final outcomes.

This can mean defining a concept, building a visual narrative, or directing how different elements come together into a coherent whole.

creative direction.

This includes:

  • Concept development

  • Visual narratives & worlds

  • Campaigns

  • Art direction

Woman wearing black sunglasses and dark lipstick, with shadows of striped light pattern across her face and shoulder, against a red background.

I create photography with a director’s eye. I’m focused on mood, color, composition and intention.

The work is often editorial or campaign-driven, using controlled lighting, colour, and in-camera techniques to support the underlying idea.

photography.

This includes:

  • Campaign & editorial photography

  • Portraits and brand-driven work

  • Studio and location shoots

A clear plastic cup containing a layered drink with red at the bottom, white in the middle, and green at the top, with a green straw. The cup has a sticker with a red flower and spiral design, and the text "IVY WOLF."

video production.

Video allows ideas to come to life. I use it to build a narrative from short-form pieces to campaign-driven content.

I’m involved from concept and direction through to execution, ensuring the final result stays true to the original intent.

This includes:

  • Conceptual narrative videos

  • Promos and short form content

  • Direction and production

  • Music video’s and visualisers

A smartphone displaying an Instagram profile page, positioned upright next to a textured stone wall and a brown background.

brand & graphic design.

I design visual systems that give ideas structure by creating identities, layouts, and assets that work consistently across different contexts.

The focus is always on coherence: how something looks, feels, and functions as part of a larger whole.

This includes:

  • Brand identities

  • Visual systems

  • Print and digital design

These disciplines rarely exist in isolation.

A project might start as a concept, become a campaign, and take shape through photography, video, and design.

Working across these disciplines allows me to keep ideas tight and consistent, from first sketch to final output.

get in touch.

Got a campaign, collection, or idea that needs bold visuals? Let’s talk. I work with brands, artists, and magazines to create imagery that stands out and sticks.

Drop me a message and let’s make something worth remembering.