Project type Branded promo, social content, webdesign

Roles Creative direction, video production, photography, website design

Client Ivy & the Wolf

Year 2026

Location London, UK

Special thanks Alice, Jasmine

Smartphone displaying a social media post with a vibrant matcha drink beverage with ice, overlaid with the text "Ivy & the WOLF" in white and black, on a blue and white background.

the client.

In Crystal Palace, London, there is a special café and plant shop called Ivy & the Wolf. Colorful, bright and filled with unusual plants, amazing matcha drinks and other nice things, this place is a treat to visit any day.

Founded and owned by Sanne, who recently rebuild and restyled the space, having taken over the café a few months before. Also recently restyled was the brand itself: new colors, logo suite and custom assets.

Woman with red hair wearing a black hat, gray t-shirt, and white apron, sitting inside near a display of potted plants.

Re-introduce Iy & the Wolf to its regulars, while opening the door to new customers across London.

We created a focused promo content package built around one core story: a fully scripted hero film, supported by social edits, vertical food and drink videos, and a photography series featuring both customers and the menu. The aim was to capture the playful and bright character of the shop and make it feel worth stepping into again (or for the first time).

Alongside this the website was redesigned. Visually playful and colourful to reflect the energy of the space. Navigation was kept intentionally simple, guiding visitors quickly to the information they are looking for, and easy access to the workshops.

the brief.

A woman with curly blonde hair and glasses is sitting at a table in a plant and gift shop. She is holding a plant with large leaves in one hand and gesturing with the other. The shop has green plants and various colorful gift items and products on shelves behind her.

the concept.

Sometimes the simplest things are the best. Good coffee, healthy plants, and nice things. That’s the world of Ivy & the Wolf.

The promo leans into that damn-that’s-good feeling by starting somewhere flat and familiar, then shifting instantly into the shop. A small, heightened break from reality that reflects why people go there in the first place.

Alice, a regular, moves through the space in a single flow. She leaves with a new plant and a coffee, and the shift is complete.

Simple, visual, and emotionally clear. A story that fits the brand, adds direction, and lets the place speak for itself.

A woman with closed eyes drinks from a clear plastic cup with a green lid using a striped straw, holding the cup with both hands, in a setting with lush green plants and lockers in the background.

photography.

The direction was simple: this is what I got.

A short photo series featuring real customers and what they walked away with, paired with close-ups of Ivy & the Wolf’s signature drinks and bites. Personal, immediate, and easy to read.

Flash photography gave the images a stylised, candid edge, capturing people mid-moment and letting their personalities come through. Alongside this, we shot the menu favourites in the same visual language, creating a natural pairing between people and product.

Unpolished in the right way. Familiar, honest, and true to the rhythm of the café.

storyboarding.

Working with storyboards gives everyone involved in the project clarity about what is being shot and what the end product could look like. In storyboarding, the possibilities are endless, before committing your investment.

For this project the time was short and the shoot location dynamic, so creating a detailled storyboard was a real lifesaver and allowed us to work efficiently and keep time to try different things.

A sketched interior of a cozy restaurant or cafe with a table in the foreground and a counter or bar on the right side, featuring chairs, plates, glasses, and decorative elements, with a note or sign on the left wall.

Two people sitting at a table, smiling and engaging with each other, with a drink and some food on the table, and decorated background.

Line drawing of a tray with a glass of iced beverage with ice cubes, a cup with steam, and another cup with steam, all on a surface.

A hand-drawn sketch of four tall rectangular structures with semi-circular tops, labeled 'TV', '& the', 'WOLF', and a partially colored building with an arrow pointing to the right.

We meet our main character feeling flat and low on energy. A dead plant and an empty cup set the tone. As they sink onto the couch, the scene shifts and they suddenly find themselves inside Ivy and the Wolf, now both plant shop and café, and sense of exploration starts the adventure.

Check out the promo video.

coffee, plants and nice things.

We also created loads of social assets for them to use as is or compose and edit themselves as needed, and mix and match all the content across channels like Instagram, Tik Tok and the main website.

social content.

A glass of green matcha latte topped with whipped cream and sprinkled with matcha powder, sitting on a tiled surface.

A woman holding a green and purple layered drink with a red and white striped straw in front of green plants, making a playful kiss face.

A man with a beard wearing a red knit beanie and a black jacket sits at a table with a cup of coffee and a plate of cookies. He is looking to his left, in a setting with green plants and metal lockers in the background.

Person holding a cup of black coffee above a table with a chocolate chip cookie on a colorful splattered plate.

A man with a red knit beanie, black jacket, and gray t-shirt, is drinking from a white cup, sitting at a table with a plate of chocolate chip cookies, surrounded by lush green plants in a cozy indoor setting.

Person wearing a red sweatshirt holding a speckled green and white mug, with a croissant on a plate in front of them on a marble table.

A glass of iced coffee with milk and caramel swirls, on a tiled surface with a blurred flower vase in the background.

A young woman in a red jacket sitting at a table, holding a croissant near her face, with a colorful speckled plate and a mug with green spots in front of her, surrounded by green plants in a cozy indoor setting.

A woman with brightly colored, glittery pink nails, tattoos on her fingers, and a nose piercing is holding a coffee cup close to her face, wearing glasses, a red and white striped shirt, and a necklace with a large pendant.

A latte with foam art and dried flower petals on top, in a clear glass cup on a white saucer, on a brick-tiled surface with a blurred decorative vase and flowers in the background.

A woman with tattoos and pink glitter nails holding a latte with rose petals on top, extending it toward the camera.

webdesign.

Every brand needs an online home. The website for Ivy and the Wolf is colorful, fun and functional.

Using the brand illustrations and playing with the color palette it’s a true representation of the brand and personality of the business and it’s owner.

go to site.