artform.

This hair collection and education program celebrates art of all kinds, combining hairdressing with music, art, fashion and education. Shot with all in-camera techniques and custom lighting effects.

Project type Collection, how-to video series

Roles Concept, set design, art direction, photography

Client Kinki Kappers, Redken Benelux

Date May 2022

Location Amsterdam

Video shot by Maurice Swinkels

Directed by Maurice Swinkels, Casper Wigbels

Hair by Kinki Kappers

MUA Maartje Grimbergen

Styling by Mirjam Manusama

full vid.

A woman with short blonde hair and earrings, looking over her shoulder, shot through colorful, semi-transparent glass
A young woman with a pink and blonde mohawk hairstyle, wearing a beige jacket over a black top, stands in a dark, colorful environment with blurred lights in the background.
A woman with fiery red hair styled in voluminous waves, wearing a black jacket, standing in a colorful, neon-lit environment.
Young person with platinum blonde hair wearing a black outfit, looking at the camera, reflected in a mirror, with colorful lights in the background.
Side view of a young woman with a two-toned hairstyle, wearing a white jacket with dark straps and rings, standing in a dimly lit area with colorful blurred lights in the background.
A woman with long, wavy red hair and fair skin posing indoors with colorful neon lights in the background. She is wearing a black crop top with thin straps, a black choker, and high-waisted black pants.
Group of young women at a social event, with one woman having colorful mohawk hairstyle, another wearing a hat, and a third taking notes or using a phone, colorful background with lights.